 The
point-of-sale (POS) industry will grow significantly in
the next several years, but manufacturers will be hampered
in their ability to compete for market share because of
commoditized products. According to Frost & Sullivan,
the POS terminal market has reached the saturation point,
since manufacturers have already sold basic equipment
to target customers. POS companies must create innovative
new products and services in order to generate sales.
In the electronic fund transfer (EFT) and identity segments
of this market, Zylogic's A7 and E5 families
provide the processing power and flexibility design engineers
need to build differentiated POS products. Zylogic's
field programmable CSoCs and microcontrollers help meet
the cost targets for a wide range of POS products, in
all market segments; in addition, Zylogic's
single-chip design frees engineers to create smaller,
more mobile devices.
For example, Zylogic CSoCs and microcontrollers can
speed the process of adding features to smart card terminals,
wireless POS terminals, and identification and security
applications for the POS market. Ethernet connectivity
solutions and graphic LCDs with touch-screen capability
are important differentiators for the next generation
of POS terminals. With Zylogic, designers can respond
to yet-undetermined market demands.
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